Just wanted to finally give this a try. I'm just about ready to publish my e-book, so I've been reading up on Google Adwords and landing pages and PayPal. Fascinating world that marketing is. Back in college I used to feel slightly nauseated at the thought of advertising, and the idea of the hard sell left me cold and irritable.
Yet when I adjusted my thinking to focus more on marketing (i.e., promotions, branding, press releases, etc.), I realized it didn't have to be about making false or exaggerated claims in order to sell products. What I've done with newsletters and with my upcoming e-book is share the information that I've acquired over time, and that provides the customer, client, or browser with quality information, and sometimes I am able to bill for that information and sometimes not.
Merely the act of sharing has benefits all its own. I am a fiction editor by trade, but in its way, editing is teaching. I used to think teaching must be the hardest job in the world, but is both the most rewarding thing I've ever done and the easiest.
Wow, apparently I have a lot to say on this topic =), but I'll shut up now...